Angebote zu "Werbung" (16 Treffer)

Werbung um Investoren als Buch von Ingo Pawelke
48,00 € *
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Werbung um Investoren:Investor Relations und klassische Werbung beim Börsengang Ingo Pawelke

Anbieter: Hugendubel.de
Stand: 27.05.2019
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Werbung um Investoren als eBook Download von In...
48,00 € *
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(48,00 € / in stock)

Werbung um Investoren:Investor Relations und klassische Werbung beim Börsengang Ingo Pawelke

Anbieter: Hugendubel.de
Stand: 27.05.2019
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Elevator Pitching
39,99 € *
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Ob Sie als Verkäufer einem Kunden ein Angebot machen oder als Existenzgründer einen Investor gewinnen wollen - immer stehen Sie vor der Hürde, dass Sie nur ganz wenig Zeit haben, um die Aufmerksamkeit Ihres Gegenübers zu gewinnen. Dieses Buch hilft Ihnen dabei, Ihre Argumente knapp, kurz und knackig auf den Punkt zu bringen. Es beschreibt die Technik des ´´Elevator Pitching´´, also das Verkaufsgespräch, das ´´während einer Aufzugsfahrt´´ durchgeführt werden kann. Die Autoren zeigen Ihnen, wie Sie in den verschiedensten Situationen die Aufmerksamkeit Ihrer Gesprächspartner fesseln und sie dazu bringen, Ihnen weiter zuzuhören. Sie lernen, wie Sie die wesentlichen Verkaufsargumente Ihrer Leistung schnell und schlagkräftig vermitteln. Und Sie erfahren, wie Sie 30 Sekunden erfolgreich nutzen, um Kunden, Geldgeber oder andere mögliche Geschäftspartner von sich zu überzeugen. Auf die Plätze ... - Die Bestandsaufnahme Wie Sie Ihre Alleinstellung finden - Die Positionierung Im Visier: Die Adressaten Gesucht, gefunden - Die Kontaktmöglichkeiten zu Ihrer Zielgruppe Auf den Punkt gebracht - Der Elevator Pitch Ihr Auftritt - Umsetzungstechnik und rhetorische Mittel So funktioniert´s - Beispiele für gelungenes Elevator Pitching Erfolgreich auf Distanz: Elevator Pitching am Telefon und in Schriftform

Anbieter: buecher.de
Stand: 19.06.2019
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Digital Strategies for Powerful Corporate Commu...
35,99 € *
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The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today´s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday´s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to * Manage brand identity andcompany reputation * Build a culture of engagementand transparency * Turn stakeholders into´´company evangelists´´ * Manage internal communications acrosstime zones and language barriers * Recruit and retain the best talent * Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization´s communications intoday´s virtual world.

Anbieter: buecher.de
Stand: 19.06.2019
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Toolbox Social Media
29,95 € *
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Soziale Medien gehören heute ebenso zur Kommunikation von Unternehmen wie klassische Printmedien oder Pressearbeit. Die Unternehmenswebsite ist längst zur digitalen Visitenkarte geworden und gilt als Ankerpunkt der Online-Kommunikation. Doch wie erarbeitet man eine eigene Webstrategie? Und welche Instrumente gibt es für die Unternehmenskommunikation im Web? Das Buch liefert 111 Tools für die Kommunikationsfelder: Unternehmenswebsite Corporate Communications Mitarbeiterkommunikation B2B-Marketingkommunikation Investor Relations Jedes Tool wird auf einer Doppelseite präsentiert und anhand von Beispielen aus der täglichen Praxis erklärt - inklusive Hinweisen zu den wichtigsten Trends und Themen.

Anbieter: buecher.de
Stand: 19.06.2019
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Städte als Marken
39,80 € *
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Städte stehen zunehmen im Wettbewerb um Bewohner, Touristen, Unternehmen und Investoren um Köpfe und Institutionen also, die Geld in die Stadt tragen. Eine starke, attraktive Marke ist eines der besten Instrumente, um in diesem Wettbewerb zu gewinnen. Aber: Im Vergleich zu Produktmarken ist das Management von Stadtmarken weitaus komplexer und erfordert ein spezifisches Know-how. Mit diesem Buch wird erstmals eine umfassende Praxis-Grundlage für die Markenführung bei Städten gelegt. Autoren aus Stadtmarketing, Beratung, Wissenschaft und Politik liefern nicht nur Ideen und Erfahrungen, sondern ein konsistentes Programm für das Management. Ein Programm, mit dem jede Stadt unabhängig von Größe oder Budget arbeiten und ihre Anziehungskraft systematisch verbessern kann. Der Inhalt Grundlagen: Analyse, Strategie, Strukturen, Kommunikation, Evaluation Fallbeispiele: Verantwortliche aus 13 Städten schildern ihre Markenprozesse und Erfahrungen (darunter Hamburg, Berlin, Wien, Zürich, Münster, Fulda) Essenz: Neun Schritte zur starken Stadtmarke Service: Literatur, wichtige Institutionen An wen sich das Buch richtet Dieses Buch richtet sich vor allem an Praktiker aus dem Stadtmarketing sowie Verantwortliche aus Politik und Verwaltung. Wir würden uns freuen, wenn es zudem Eingang in die universitäre Ausbildung künftiger Verantwortungsträger findet. Die Herausgeber und Autoren Die drei Hamburger Herausgeber des Buches Thorsten Kausch, Peter Pirck und Peter Strahlendorf repräsentieren Umsetzung, Beratung und Publizität in Bezug auf das Thema Stadtmarken. Der überwiegende Teil der Autoren dieses Buches ist in leitenden Funktionen im Stadtmarketing tätig. Darüber hinaus finden Sie Beiträge aus Beratung, Politik und Wissenschaft.

Anbieter: buecher.de
Stand: 19.06.2019
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Pitch Anything: An Innovative Method for Presen...
17,99 € *
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Gold Medal Winner--Tops Sales World´s Best Sales and Marketing Book ´´Fast, fun and immensely practical.´´ -JOE SULLIVAN, Founder, Flextronics ´´Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.´´ -JOSH WHITFORD, Founder, Echelon Media ´´What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.´´ -RALPH CRAM, Investor ´´ Pitch Anything offers a new method that will differentiate you from the rest of the pack.´´ -JASON JONES, Senior Vice President, Jones Lang LaSalle ´´If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.´´ -STEVEN WALDMAN, Principal and Founder, Spectrum Capital ´´ Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.´´ -LOUIE UCCIFERRI, President, Regent Capital Group ´´I use Oren´s unique strategies to sell deals, raise money, and handle tough situations.´´ -TAYLOR GARRETT, Vice President, White Cap ´´A counter-intuitive method that works.´´ -JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million-and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you´re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn´t an art-it´s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you´ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: S etting the Frame T elling the Story R evealing the Intrigue O ffering the Prize N ailing the Hookpoint G etting a Decision One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use, not how hard you try. ´´Better method, more money,´´ Klaff says. ´´Much better method, much more money.´´ Klaff is the best in the business because his method is much better than anyone else´s. And now it´s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience-and you´ll have more funding and support than you ever thought possible.

Anbieter: buecher.de
Stand: 19.06.2019
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The Sales Acceleration Formula
20,99 € *
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Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company´s first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: * Hire the same successful salesperson every time -- The Sales Hiring Formula * Train every salesperson in the same manner -- The Sales Training Formula * Hold salespeople accountable to the same sales process -- The Sales Management Formula * Provide salespeople with the same quality and quantity of leads every month -- The Demand Generation Formula * Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can´t major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today´s digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist. Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company´s first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: * Hire the same successful salesperson every time -- The Sales Hiring Formula * Train every salesperson in the same manner -- The Sales Training Formula * Hold salespeople accountable to the same sales process -- The Sales Management Formula * Provide salespeople with the same quality and quantity of leads every month -- The Demand Generation Formula * Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can´t major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling

Anbieter: buecher.de
Stand: 19.06.2019
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The Back of the Napkin: Solving Problems and Se...
17,99 € *
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The acclaimed bestseller about visual problem solving-now bigger and better ´´There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem.´´ So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can´t draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

Anbieter: buecher.de
Stand: 19.06.2019
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