Investor Marketing:Aktionare erfolgreich gewinnen, Investoren langfristig binden, Borsenkurse nachhaltig steigern

Investor Marketing:Aktionäre erfolgreich gewinnen, Investoren langfristig binden, Börsenkurse nachhaltig steigern. Auflage 2003

Investor Marketing:Eine Aufgabe für Investor Relations DIRK Forschungsreihe. 1., Aufl. Thilo Theilen

Dominik Kemsa develops a comprehensive framework to objectively assess a firm´s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.

Einsatz von Kommunikationsinstrumenten des Investor Marketings zur Erreichung von privatanlegerorientierten Zielsetzungen:Mit einer empirischen Untersuchung im DAX-30 Jan-Christoph Drewicke

Investor Relationship Marketing for Start-ups: André Presse

Online Marketing to Investors:How to Develop Effective Investor Relations Daniel R. Valentine

The Real Estate Investors Guide To Guerrilla Marketing: Scott Jelinek

Online Marketing to Investors:How to Develop Effective Investor Relations Daniel R. Valentine

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