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An Investor´s Perspective on Marketing Excellen...
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An Investor´s Perspective on Marketing Excellence:How Objective Marketing Indicants Can Complement Firm Valuations BestMasters Dominik Kemsa

Anbieter: Hugendubel.de
Stand: Dec 21, 2018
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An Investor´s Perspective on Marketing Excellence
€ 55.99 *
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Dominik Kemsa develops a comprehensive framework to objectively assess a firm´s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.

Anbieter: buecher.de
Stand: Jan 17, 2019
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