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Investor Relations im Internet
81,95 € *
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Vor dem Hintergrund der wachsenden Attraktivität der Aktie als Anlagealternative einerseits und der zunehmenden Konkurrenz auf den Kapitalmärkten andererseits hat das Thema Investor Relations (IR) - und zugleich auch das Internet als neues IR-Medium - kontinuierlich an Bedeutung gewonnen. Die Arbeit entwickelt auf der Basis theoretischer Überlegungen einen umfangreichen Maßnahmenkatalog für eine gezielte IR im Internet. Dieser umfaßt Alternativen mit unterschiedlichem Individualisierungsgrad, einstufige und mehrstufige Ansätze, unterschiedliche Zielungsebenen und Informationsmitteilungen, aber auch inhaltliche Gestaltungsmöglichkeiten und Maßnahmen mit unterschiedlichem Integrationsgrad. Die einzelnen Alternativen werden ausführlich dargestellt, anhand von Praxisbeispielen empirisch belegt und vergleichend beurteilt.

Anbieter: Dodax AT
Stand: 26.01.2020
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Sonntag, Cornelia: Investor Relations im Internet
38,00 € *
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Erscheinungsdatum: 02.05.2001, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Investor Relations im Internet, Titelzusatz: Eignung nach Nutzung des Internets als Instrument der Investor Relations, Autor: Sonntag, Cornelia, Verlag: Diplom.de, Sprache: Deutsch, Rubrik: Betriebswirtschaft, Seiten: 132, Informationen: Paperback, Gewicht: 201 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 26.01.2020
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Alt, Kathrin: Strategische Investor Relations i...
68,00 € *
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Erscheinungsdatum: 06.11.2003, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Strategische Investor Relations im Internet, Autor: Alt, Kathrin, Verlag: Diplom.de, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 76, Informationen: Paperback, Gewicht: 122 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 26.01.2020
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Schwach, Stefan: Investor Relations im Internet
58,00 € *
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Erscheinungsdatum: 10.01.2002, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Investor Relations im Internet, Titelzusatz: Eine empirische Analyse der Informationsbedürfnisse von Privatanlegern am Beispiel des Neuen Marktes in Deutschland, Autor: Schwach, Stefan, Verlag: Diplom.de, Sprache: Deutsch, Rubrik: Betriebswirtschaft, Seiten: 120, Informationen: Paperback, Gewicht: 184 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 26.01.2020
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When New Republics Go Online
50,40 € *
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The purpose of this book is to examine how the governments in the Commonwealth of Independent States used the Internet to promote foreign investor relations and communicate with foreign investors at the earliest stages of the "online government" phenomenon in 2002. The study also researches the degree of effectiveness of government Web sites created for communication with foreign investors. The research suggests the developing area of investor relations on the Internet in post-Soviet republics in 2002 was underdeveloped and therefore ineffective.

Anbieter: Dodax AT
Stand: 26.01.2020
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When New Republics Go Online
49,00 € *
ggf. zzgl. Versand

The purpose of this book is to examine how the governments in the Commonwealth of Independent States used the Internet to promote foreign investor relations and communicate with foreign investors at the earliest stages of the "online government" phenomenon in 2002. The study also researches the degree of effectiveness of government Web sites created for communication with foreign investors. The research suggests the developing area of investor relations on the Internet in post-Soviet republics in 2002 was underdeveloped and therefore ineffective.

Anbieter: Dodax
Stand: 26.01.2020
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The Importance of Investor Attention
33,90 € *
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Attention-based buying is a very common investment decision-making practice for individual investors. As compared to institutional investors, individuals are strongly biased towards buying attention-grabbing stocks and relying upon non-genuine news from the Internet. Further, they have less sophisticated investment techniques available and hence, their investment behavior is often influenced by attention. The two fundamental questions of this book are first, how can attention actually be measured and second, does attention-based investing influence the pricing of stocks? The book presents a relatively new approach for measuring investor attention and applies the Internet search volume on Google as the decisive proxy. The study suggests that a relatively large increase in the Google search volume is associated with a rise in the level of investor attention. Based on this assumption, the book empirically shows that investor attention and stock price movements are interrelated and that by enhancing the level of investor attention, a company has the power to temporarily increase its market value.

Anbieter: Dodax AT
Stand: 26.01.2020
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The Importance of Investor Attention
32,95 € *
ggf. zzgl. Versand

Attention-based buying is a very common investment decision-making practice for individual investors. As compared to institutional investors, individuals are strongly biased towards buying attention-grabbing stocks and relying upon non-genuine news from the Internet. Further, they have less sophisticated investment techniques available and hence, their investment behavior is often influenced by attention. The two fundamental questions of this book are first, how can attention actually be measured and second, does attention-based investing influence the pricing of stocks? The book presents a relatively new approach for measuring investor attention and applies the Internet search volume on Google as the decisive proxy. The study suggests that a relatively large increase in the Google search volume is associated with a rise in the level of investor attention. Based on this assumption, the book empirically shows that investor attention and stock price movements are interrelated and that by enhancing the level of investor attention, a company has the power to temporarily increase its market value.

Anbieter: Dodax
Stand: 26.01.2020
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When the Market meets the Web
21,99 € *
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Recently, Internet has allowed potential investors free access to information. More particularly, firm and market information demand and supply can now be drawn from the recently released Google trend database. Consequently it allows us to evaluate the link between stock market activity and information demand and supply. We know that a voluminous studies tended to evaluate the interactions between them. However, the difficulties to quantify information flow have led to show the importance of demand for information as a news proxy. In this book, we use this direct proxy of investor demand for information based on the internet search volumes in order to determine the impact of internet news on stock market activity.

Anbieter: Dodax
Stand: 26.01.2020
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