Dominik Kemsa develops a comprehensive framework to objectively assess a firm´s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
An Investor´s Perspective on Marketing Excellence:How Objective Marketing Indicants Can Complement Firm Valuations BestMasters Dominik Kemsa
There´s never been a better time to be an ordinary investor. With more opportunities, lower costs, and a more level playing field than ever before, the individual really can go head-to-head with the professionals. But there remains one big difference between Wall Street (or the Square Mile) and the individual investor: technique and experience. Superinvestors provides both in a new way. Based on MoneyWeek´s popular "Great Investors in History" column, it takes an in-depth look at 20 of the best investors in the last 200 years and shows the listener how to copy them. These investors have been picked for a variety of criteria, including their investing excellence, the different ways in which they made money - and, above all, for what they can teach individual investors. Investors representing a wide range of investment styles are included - ranging from David Ricardo, who made a fortune by correctly predicting the outcome of the Battle of Waterloo, to the patient value-orientated approach of Warren Buffett. The book also looks at some of the innovators, including John Bogle´s development of index funds as a low-cost way of getting exposure to the market and David Harding´s data-driven approach that aims to avoid human emotion. The book then looks at each of the investors´ careers in depth. This includes their background, the strategies that they used to beat their peers and an honest evaluation of their success, using a special star ranking system. Naturally, the main focus is on their best investments. However, sometimes failures can be extremely instructive - and the book looks at those investments that didn´t quite go to plan. Finally, each chapter concludes by detailing the lessons that ordinary investors can learn from them. Superinvestors is a treasure trove of success stories, cautionary tales, legendary stock picks and world-beating strategies that will fascinate and inspire investors of every l... 1. Language: English. Narrator: David Ricardo, Glenn Thompsett, Pearce, Fenella Fudge, Simon Rose, Gavin Oldham, Ed Bowsher. Audio sample: http://samples.audible.de/bk/acx0/092080/bk_acx0_092080_sample.mp3. Digital audiobook in aax.
When Jack Bogle speaks, people listen. A leading thinker and visionary who single-handedly transformed the mutual fund business, his name is synonymous with excellence in mutual funds as Warren Buffett´s is with excellence in stock investing. This eye-opening work examines the fundamentals of mutual fund investing and shows investors how to revolutionize their portfolios by embracing simplicity and then avoiding industry pitfalls. 1. Language: English. Narrator: Grover Gardner. Audio sample: http://samples.audible.de/bk/pent/000048/bk_pent_000048_sample.mp3. Digital audiobook in aax.
Already provoking debate and garnering significant attention in France and within the wine world, Vino Business is a surprising and eye-opening book about the dark side of French wine by acclaimed investigative journalist Isabelle Saporta. While Bordeaux has been a bastion of winemaking tradition and excellence for centuries, in recent decades the industry has changed dramatically under the influence of large-scale international investors. French insurance companies, international fashion houses, and Chinese businessmen are all speculating on the area´s wines and land, some of whose value has increased tenfold in the last decade alone. Saporta investigates in detail the 2012 classification of the wines of Saint-Émilion, the most prestigious appellation of Bordeaux´s right bank, which has come into disrepute, not least because the scoring system was changed in order to give points for a châteaux´s lecture facilities and the size of its parking lot. A shocking exposé of the French wine world and a cri de coeur for the lost values of traditional winemaking, Vino Business pulls back the curtain on the secret domain of Bordeaux, a land ever more in thrall to the grapes of wealth. 1. Language: English. Narrator: Kristin Kalbli. Audio sample: http://samples.audible.de/bk/adbl/025368/bk_adbl_025368_sample.mp3. Digital audiobook in aax.
Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity. Drawing on more than a decade of research, Ton shows how operational excellence enables companies to offer the lowest prices to customers while ensuring good jobs for their employees and superior results for their investors. Ton describes the elements of the good jobs strategy in a variety of successful companies around the world, including Southwest Airlines, UPS, Toyota, Zappos, and In-N-Out Burger. She focuses on four model retailers - Costco, Mercadona, Trader Joe´s, and QuikTrip - to demonstrate the good jobs strategy at work and reveals four choices that have transformed these companies´ high investment in workers into lower costs, higher profits, and greater customer satisfaction. Full of surprising, counterintuitive insights, the audiobook answers questions such as: How can offering fewer products increase customer satisfaction? Why would having more employees than you need reduce costs and boost profits? How can companies simultaneously standardize work and empower employees? The Good Jobs Strategy outlines an invaluable blueprint for any organization that wants to pursue a sustainable competitive strategy in which everyone - employees, customers, and investors - wins. 1. Language: English. Narrator: Tanya Eby. Audio sample: http://samples.audible.de/bk/brll/005722/bk_brll_005722_sample.mp3. Digital audiobook in aax.
On July 30, 2002, President George W. Bush signed into law the Sarbanes-Oxley Act of 2002, also known as the Public Company Accounting Reform and Investor Protection Act of 2002. At the heart of the Act is the mandate for corporate reform from the massive financial and leadership fraud of the late 1990s and early 2000s. This book attempts to look deep into the soul of the Act not only evaluating the efficacy of the policy, but also to verify the heralding for a new dedication to the ethical and moral boardroom in the public corporation. The project consults legislative, legal, historical, and philosophical primary and secondary research to confirm the big question, Does Good Behavior Pay Off? The overarching goal is to ascertain to what extent does the Aristotelian credo of arete, or human excellence, serve the Future Manager and find its formula in The New Corporation.
Fans who like the family dynamics of the Sullivans by Bella Andre, the small town charm of Cedar Cove by Debbie Macomber, and the sweet romance of Fool´s Gold by Susan Mallery will enjoy Ava Miles. USA Today best-selling author Ava Miles of the number one national best seller Nora Roberts Land presents a coming of age and friends-to-lovers story with New Adult and foodie flavor in her best-selling small town series, Dare Valley. A Reward of Novel Excellence Nominee by InD´tale Magazine. Top 100 best sellers list for Amazon Kindle. Small-town biz wiz Jill Hale has been in love with her childhood best friend Brian McConnell for as long as she can remember. A falling out led to years of estrangement, but when Brian returns to Dare Valley after trying to make it big as a chef in New York City, Jill´s determined to make amends. She´s convinced that starting a restaurant together will be the perfect win-win situation, allowing her and Brian to work together and play together. After a series of missteps sliced and diced Brian´s career in the Big Apple, he came home to regroup and find himself. He´s convinced that reestablishing his connection with Jill, the girl who got away, will put his life back on track. And when she approaches him with her plan for going into business together, he´s certain it´s the one way he can have it all-his dream job and his dream girl. Jill and Brian are falling for each other all over again when Brian´s ex sashays into town, intent on sabotaging their reunion. Add in a mysterious investor who´s determined to get Jill on board with his project, and the bond between the couple is tested to the limit. 1. Language: English. Narrator: Em Eldridge. Audio sample: http://samples.audible.de/bk/acx0/035018/bk_acx0_035018_sample.mp3. Digital audiobook in aax.